New Wine Club Matches Wine Choices to Your Preferences

TastingRoom.com
Are you a “Cool Customer,” a “Thrill Seeker,” or more of a “Life of the Party?”

 

 

 

 

 It’s sort of like Match.com, except that instead of hooking you up with some supposed romantic opposite number (and you know how that usually works out), TastingRoom.com uses something called WinePrint™ technology to “scientifically” determine your preferences in both red and white wines, from light and fruity to dry and aged (sort of like the kinds of people you don’t want to end up with from that dating site, come to think of it). And while a computer date can turn into a night from hell, a bottle of good wine will never let you down.

Are you a “Cool Customer,” a “Thrill Seeker,” or more of a “Life of the Party?” These are three of the dozen wine “personalities” that TastingRoom.com, which was purchased early in 2013 by the upscale wine flash-sale site Lot18, recognizes and will assign to customers. TastingRoom was launched in 2011 by entrepreneur Tim Bucher, founder of the technology companies Mirra and Zing. The original idea of the site was to sell a wide selection of wines rebottled, with proprietary technology, into single-serving 50- and 100-milliliter bottles, allowing customers to taste a wide selection. Under Lot18, the concept has been expanded to use the tasting samples in an innovative way. The way it works is this: You sign up, for $9.95, and the company will send over six mini-bottles of wine (four red and two white). Taste the wines, then log in to TastingRoom.com to take a quiz that pits the glasses head to head, asking you to rate them based on your personal tastes. With that information, TastingRoom.com will calculate your Wine Profile, for both reds and whites, recommending the regions and grapes you are most likely to enjoy. After that, they’ll ship you your first halfcaseof wines that fit your profile, for only $59.95.

Our associate editor Joanna Fantozzi tested out the process. She learned that she was a “Golden Child” for white wines, meaning that she preferred full-bodied, oak-aged wines like California chardonnay. For red wines, she was a “Diplomat,” meaning that she preferred “medium-bodied, fruity, subtle and delicate red wines,” especially those made from calbec, tempranillo, and sangiovese. You can check out their site to discover your wine personality, which types of wines you find tastiest, and drink them too!

http://www.thedailymeal.com/new-wine-club-matches-wine-choices-your-preferences/61314

Which wines taste best to you?

Find out with the world’s first personalized wine experience

  • Start with your Wine Tasting Kit
  • Rate your mini bottles to get a FREE Wine Profile
  • Get quarterly wine shipments personalized to your tastes
Discover the perfect wines for your palate in 3 easy steps.

1 Taste.

Taste the mini bottles in your Wine Tasting Kit.
It’s fun and easy!

2 Rate.

Rate the wines to get yourFREE Wine Profile, which explains your preferences.

3 Enjoy!

Our WinePrint™technology personalizes wine shipments to your tastes.

 

Wine is especially delicious when it
suits your tastes

Taste the difference: You taste-test and rate a range of fine wines in sample-size bottles. Our WinePrint™ personalization technology will then generate your profile, which explains in plain English which types of wine suit your tastes. You’ll even learn which foods to pair with those wines.

A delectably easy way to discover
wine you’ll love

Wine confusion, cured: No more wandering wine shop aisles, wondering which bottle to buy. No more wine clubs that play a game of hit or miss with the wines they send you. WinePrint™ selects only the 750ml bottles for your shipments that fit your profile and will please your senses.

Our wine experts

No wine stands a chance of being in your shipment if it doesn’t meet the high standards of our team of in-house professionals, with 100+ years’ combined experience in the wine business.

100% Satisfaction Guarantee

https://www.tastingroom.com/